1.3

Week 3, hooray only 4 questions for this week.

Okay some vague questions this time around.

Social Environment
The social environment the consumer might be in is something I cannot predict in any way since, from what I could find out about what it actually is, it differs per person. In any case, the way you can use this product (Doritos) is pretty limited (you can only eat it...), so the social environment is of no consequence to the product.


Okay, now for the family life cycle
If you didn't yet know, the family life cycle is the cycle that starts when you're a single adult and then continues on through a few stages. So first is the single adult, followed by a new couple, then a couple with children, then a couple with a teenage child and lastly a fully matured child, who starts the cycle anew.

Anyway in stage one the person is likely to buy Doritos for him or her or itself and after that for his girl/boyfriend/apache helicopter. and lastly for his/her/it's family.

Consumer buying behaviour and thought process
The consumer buying behaviour that goes hand in hand with buying Doritos is that of someone who doesn't care too much about the excess fat and salt and other things bad for you... So no crossfitters.. (probably)
The process of decisions you make when buying Doritos, is probably as follows (mind the probably... I cannot speak for everyone since I (sadly) lack psychic abilities).
You enter the supermarket with good intentions of buying healthy food. After passing the fruit and vegetables isle having purchased nothing, you end up at the snacks isle. At this point you think to pass through quickly so that you don't purchase anything delicious and terrible for you. Sadly, you cannot hope to control your urges, though try you might. You look to your left and see Doritos nacho cheese, looking at you. You try your absolute best, but cannot escape the hypnotising abilities of the delicious cheesy goodness. whilst hating yourself, and your weakness, you see your hand moving toward the bag. You try to will your hand to go down but alas, it won't react to your wishes. You know that once your hand touches that bag you will have lost the battle, but you cannot come up with anything that might save you. Your hand grabs the bag and you know all is lost. You try to console yourself by saying you'll share the bag with your friends. But deep inside you know all too well. You're going to eat the entire thing by yourself.

Attitude scale for Doritos
1. Disgust. (doritos, ugh digusting crap.)
2. Aversion (No thanks, i prefer Lays.)
3. Meh (I don't really care, it's allright but so are Lays and Pringles.)
4. Quite (Yes, Doritos, Quite good innit.) (Satisfactory)
5. Extraordinary (Best. Crisps. Ever.)

I might make a few changes to the word document i'm actually turning in... I know, surprising right?

1.2

Okay, week 2, here we are.

now then, first things first, Doritos's mission statement.. well, i couldn't find it.

I could, however, find Pepsico's statement which is, and  i quote: 

''As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats.''

For Doritos i could find more of a slogan which is: 

''If you’re up to the challenge, grab a bag of DORITOS® tortilla chips and get ready to make some memories you won’t soon forget. It’s a bold experience in snacking and beyond.''

now then, competitors. As you might have guessed Doritos's main competitors are all from the same company; PepsiCo. These are Lays (or walkers) and Cheetos. Another major competitor is Pringles. and then there's a great deal of own brands of which there are far too many to name individually.

Doritos's competitive positions is quite good, which i think everyone would agree to. Whenever you're in a supermarket they're always at eye level, just like Lays or Pringles. which means they are a primary product to be sold. For the sake of argument I also did a quick google search for most popular crisps or potato chips, or best sold crisps etc... And, not surprisingly, Lays was always first. with Doritos trailing not far behind. There were some lists which didn't have Doritos on them at all, but that is, i assume, because Doritos are tortilla crisps.

 The advtanages Doritos has, also lies in the fact that they are, indeed, Tortilla crisps. This separates them from other brands, and makes them unique. Doritos is without a doubt the most popular and most well-known tortilla crisp brand. Now I can hear you thinking 'what are you basing this on?'. Well, there are a lot of websites you can find which have made rankings of the best, or most popular potato chips/ crisps. And many of them, are a regular pain in the ass, in my ever so humble opinion. However i did find this one site, which had an article written by a mr. Vince Bamford, which i found particularly helpful. here's the link if you want to see it for yourself: 
''http://www.bakeryandsnacks.com/Retail-Shopper-Insights/Snacks-2015-top-10-best-selling-US-chips-tortilla-and-pretzel-brands''

Finally, i had a look at the Ansoff model to see which would be a good way for Doritos to grow. During this process of me thinking about this model and Doritos, I couldn't help but think: 'what are you doing, they probably have a marketing team, smartass, you're really not going to figure something out they haven't yet.' and then i remembered this is a school assignment, and i don't really have a choice. So, here's what i thought. The options I could come up with were the following: 1. product design; not as drastic as you might be thinking, I was thinking along the lines of a new flavour, which they've been doing for a while, and I personally do enjoy. So.. keep it up on that front! 2. Market development; Doritos is quite a globally renowned brand, but they aren't yet completely global. I'm sure there are some countries which don't yet have Doritos, and those poor, poor people haven't yet been given this fantastic snack. And regardless of whether or not they deserve it, there might be some profit that can be made there.

Okay, that about wraps up week 2, if you're reading this, thank you.. i guess. Though i can't for the life of me figure out why. regardless of reason, i hope you have a nice week. Try to keep it up, it's almost friday!

1.1

The product i have chosen to look up is Doritos. The reason, while simple, is in my ever so humble opinion a good one. I like Doritos, i really, really do. And what other reason do you require to look thing up online?

So, Doritos.
The company is owned by Frito-Lay, which in turn is owned by PepsiCo,inc.

Originally the Frito-Lay company was two separate companies. 
One was the Frito company, founded in 1932 in Kansas City. And the other was the H.W Lay company which was founded in 1931 in Nashville, Tennessee. 
From 1945 onward the companies started working together to reach national distribution. Then in 1961 the companies merged into Frito-Lay, Inc. and moving their joint headquarters to Dallas in Texas. At this point the company’s annual revenue had reached a total of $127 million. Then in 1965 the company announced a merger with Pepsi-Cola. They did this for several reasons, one of which was to make use of the Pepsi-Cola company’s existing presence and distribution network in 108 countries at that time. After the merger the name of Pepsi-Cola became PepsiCo, Inc. 

Aside from Doritos crisps, they also sell Lays, Cheetos and Fritos, though these are also crisps. They also sell some other snacks like Rold Gold pretzels, Cracker Jack popcorn snacks and TrueNorth nuts and nut crisps. 
To summarize they sell all kinds of snacks.
Ofcourse, here you're only talking about the Frito-Lay company. PepsiCo, Inc. sell much more.