1.3

Week 3, hooray only 4 questions for this week.

Okay some vague questions this time around.

Social Environment
The social environment the consumer might be in is something I cannot predict in any way since, from what I could find out about what it actually is, it differs per person. In any case, the way you can use this product (Doritos) is pretty limited (you can only eat it...), so the social environment is of no consequence to the product.


Okay, now for the family life cycle
If you didn't yet know, the family life cycle is the cycle that starts when you're a single adult and then continues on through a few stages. So first is the single adult, followed by a new couple, then a couple with children, then a couple with a teenage child and lastly a fully matured child, who starts the cycle anew.

Anyway in stage one the person is likely to buy Doritos for him or her or itself and after that for his girl/boyfriend/apache helicopter. and lastly for his/her/it's family.

Consumer buying behaviour and thought process
The consumer buying behaviour that goes hand in hand with buying Doritos is that of someone who doesn't care too much about the excess fat and salt and other things bad for you... So no crossfitters.. (probably)
The process of decisions you make when buying Doritos, is probably as follows (mind the probably... I cannot speak for everyone since I (sadly) lack psychic abilities).
You enter the supermarket with good intentions of buying healthy food. After passing the fruit and vegetables isle having purchased nothing, you end up at the snacks isle. At this point you think to pass through quickly so that you don't purchase anything delicious and terrible for you. Sadly, you cannot hope to control your urges, though try you might. You look to your left and see Doritos nacho cheese, looking at you. You try your absolute best, but cannot escape the hypnotising abilities of the delicious cheesy goodness. whilst hating yourself, and your weakness, you see your hand moving toward the bag. You try to will your hand to go down but alas, it won't react to your wishes. You know that once your hand touches that bag you will have lost the battle, but you cannot come up with anything that might save you. Your hand grabs the bag and you know all is lost. You try to console yourself by saying you'll share the bag with your friends. But deep inside you know all too well. You're going to eat the entire thing by yourself.

Attitude scale for Doritos
1. Disgust. (doritos, ugh digusting crap.)
2. Aversion (No thanks, i prefer Lays.)
3. Meh (I don't really care, it's allright but so are Lays and Pringles.)
4. Quite (Yes, Doritos, Quite good innit.) (Satisfactory)
5. Extraordinary (Best. Crisps. Ever.)

I might make a few changes to the word document i'm actually turning in... I know, surprising right?