Doritos Marketing IBMS
Tuesday, 10 January 2017
2.7
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Week 2.7 Pricing Chapter 20 Are there any price-related promotions (such as price discounts or multi-pack discou...
Thursday, 22 December 2016
1.7 version 2
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1. Try to estimate the Market potential and the sales potential for your product in the Netherlands in the year 2015 using the brea...
1.6 version 2
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1. Does your product have an international brand? Yes, Doritos is an international brand. And the level of international involve...
2.6
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Which services (related to your product) are offered by the manufacturer of your product? Describe the extended marketing mix f...
2.5
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How is the product presented in the supermarkets/shop? Describe the shop’s atmospheres, using the following elements: general a...
2.4
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Draw an overview of the distribution channels for your product. Describe the channels in terms of complexity and distance. ...
2.3
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No brand positioning should ever be done without doing some research first. The reason is simple: it is likely that where and h...
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